Korean museums find buyers for artist goods priced like artworks

Demand for high-priced artist goods is growing at South Korea's museums, the Korea JoongAng Daily reported on 8 October.

MU:DS, the goods brand of the national museums, recorded sales of 41.3 billion won last year, nearly double the year before. At the National Museum of Modern and Contemporary Art, shirts by Do Ho Suh priced at about 4.95 million won sold out within minutes.

At the National Museum of Korea, the average purchase per customer rose by about 45 percent between 2022 and the first half of 2026.